✅ Checkpoint: Validating an Idea Cheaply

By Better Wise

Quiz

  1. What is the default stance when screening ideas cheaply?
    • Validate all ten ideas in parallel to save time.
    • Build a quick prototype first, then decide whether to validate.
    • Assume the idea is weak and try to disqualify it as cheaply as possible.
    • Try to prove the idea is great so you stay motivated.
  2. Which one-line idea format does the lesson recommend during the 15-minute generation sprint?
    • A specific customer plus a specific painful moment.
    • A catchy product name plus a tagline.
    • A feature list and a target market size.
    • A revenue projection and a pricing guess.
  3. An idea scores 1 on reachability: you would have to 'find an audience' before you could talk to anyone. What should you do?
    • Keep it and start building an audience on social media first.
    • Score it again on urgency and keep it if urgency is high.
    • Cut it immediately, because a 1 on reachability is a kill signal.
    • Move it straight to a landing page test.
  4. Which interview question is behavioral and safe to use?
    • "Walk me through the last time you dealt with your books. What did it cost you?"
    • "How useful would an automatic reminder be for you?"
    • "Don't you hate bookkeeping?"
    • "Would you pay $20 a month for this?"
  5. During a customer interview, roughly how much of the talking should you do?
    • About 70 percent, so you can explain the idea clearly.
    • Less than a third, ideally around 20 percent.
    • It does not matter as long as you take notes.
    • About half, so the conversation feels balanced.
  6. A smoke test page gets a healthy signup rate but almost nobody clicks the price. What does the lesson say this usually means?
    • The idea is dead and should be killed now.
    • The offer is too vague, too broad, or aimed at people who do not feel the pain sharply.
    • The page needs more polish and better design.
    • The price is too high, so lower it immediately.
  7. When should you write down your go/no-go thresholds for a landing page test?
    • After the first 100 visitors, once you see the trend.
    • Before traffic arrives, with the date, and do not move them afterward.
    • Only if the result is ambiguous.
    • At the end of the test, based on what feels reasonable.
  8. The most useful reviews to read during a desk sweep are the ____ star reviews, because they describe the exact gap and the workarounds people built.
  9. Below roughly ____ visitors, a landing page test result should be treated as a directional hint rather than a verdict.
  10. Run the full cheap validation loop on one idea this week: score it on the four filters, run one behavioral interview, and write your smoke test thresholds. Then rate your own work.

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