🌱 Cheatsheet: Entrepreneurship and Side Hustle Mindset

By Better Wise

One-page lookup for the whole course. Test cheap, talk to real people, let money and time tell you the truth.

Module 1: Validate Before You Build

1.1 Fast Idea Generation and Cheap Disqualification

Generate wide, then kill fast. Volume first, judgment second.

Step Move Time box
Diverge List 10+ ideas from your own skills, pains, and tools you already use 20 min
Cluster Group by customer + problem 10 min
Disqualify Kill ideas that fail any red flag below 15 min
Shortlist Keep the 1-2 that survive 5 min

Cheap disqualification red flags (kill on sight):

Red flag Why it fails
You cannot name 5 real people with the problem No reachable market
Needs a license, capital, or team before first sale Too expensive to test
You would not use it yourself Weak motivation to persist
"Everyone" is the customer No specific buyer, no specific pain
Requires building before anyone pays Not a cheap test
You cannot describe the pain in one sentence Vague problem

Tip: If an idea cannot be tested this week for under a small budget, it is not disqualified, it is just too big to test yet. Shrink it.

1.2 Customer Interviews Without Leading Questions

Goal: learn what they actually do, not what they think they would do.

Bad (leading) Good (behavioral)
"Would you buy X?" "Walk me through the last time you faced this."
"Don't you hate when...?" "What did you do about it?"
"How much would you pay?" "What have you paid for this before?"
"Do you like this idea?" "What have you tried already?"

Interview rules:

  • Ask about the past, not the future.
  • Ask what they did, not what they would do.
  • Shut up and let silence work.
  • Never pitch. You are there to learn, not sell.
  • Record verbatim quotes (with permission) for later.

Signal to listen for: they already spend money, time, or workarounds on the problem.

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