# ✅ Checkpoint: Identity Foundations

By Better Wise



## Quiz

1. Which statement best captures the difference between a credible personal brand and performative self-promotion?
   - A personal brand is your job title and employer; self-promotion is talking about them in public.
   - A personal brand is the set of adjectives you repeat most often in your bio; self-promotion is when you post too frequently.
   - A personal brand is a reputation other people can verify; self-promotion is a claim they have to take on faith.
   - A personal brand is a persona you maintain online; self-promotion is the same thing done badly.
2. A draft bio line reads: "Passionate about storytelling." Which of the four tests does this line fail most directly?
   - The durability test, because it will not hold on a bad week.
   - The specificity test, because a hundred other people could make the identical claim.
   - None of the tests, because passion is a strength.
   - The cost test, because it cost you time and money.
3. According to the values lesson, what is the target number of core values, and how many become your headline?
   - Five core values, with two as the headline.
   - As many as you can name, with all of them as the headline.
   - Three core values, with one as the headline.
   - Ten core values, with five as the headline.
4. Which of these is a correctly formed behavior sentence for a value?
   - I am a passionate, driven, detail-oriented professional.
   - I value excellence in everything I do.
   - I tell clients the bad news in week one, even when staying quiet would keep the contract alive.
   - I am deeply committed to integrity and honesty.
5. Which of the following qualifies as a strength under this course's definition?
   - "I can use a spreadsheet pivot table."
   - "Turn messy survey data into decision-ready summaries, done in 4 projects."
   - "I'm detail-oriented."
   - "I'm a people person."
6. What is the correct order of the four rungs on the evidence ladder?
   - Moment, Action, Capability, Evidence
   - Capability, Moment, Evidence, Action
   - Action, Moment, Evidence, Capability
   - Evidence, Capability, Action, Moment
7. The distance between what you claim about yourself and what you can actually show is called your ____.
8. In the values lesson, the three filters used to cut a long candidate list are the repeat test, the pressure test, and the ____ test.
9. Write one evidence card for your strongest surviving value, using the situation, choice, cost format. Then check it against the criteria below.
10. Draft three rows of your strengths map (capability, where it showed up, evidence, energy, values). Then check them against the criteria below.


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## Contents

Part of [🧭 Personal Identity and Personal Branding in the Age of AI](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai.md)

- **🪞 Identity Foundations: Values, Strengths, Lived Experience**
  - [🎭 Personal Brand vs Performative Self-Promotion](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/personal-brand-vs-performative-self-promotion.md)
  - [💠 Values Clarification: Naming Your Core Values](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/values-clarification-core-values.md) (sign-in required)
  - [🧩 Strengths Mapping from Lived Experience](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/strengths-mapping-lived-experience.md)
  - [✅ Checkpoint: Identity Foundations](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/checkpoint-identity-foundations.md) — this lesson
- **🎯 Positioning and Authentic Storytelling**
  - [👥 Audience Analysis: Who You Serve and Why](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/audience-analysis-who-you-serve.md)
  - [📌 Personal Positioning: Claiming a Credible Niche](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/personal-positioning-credible-niche.md)
  - [📖 Authentic Storytelling: Structure Without Exaggeration](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/authentic-storytelling-structure.md)
  - [✅ Checkpoint: Positioning and Storytelling](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/checkpoint-positioning-storytelling.md)
- **🧱 Capstone: Your Authentic Brand Portfolio**
  - [🤖 Using AI to Organize and Critique, Not Invent](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/ai-organize-and-critique-not-invent.md)
  - [🗂️ Build Your Personal Brand Portfolio](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/build-personal-brand-portfolio.md) (premium content)
  - [✅ Checkpoint: Brand Portfolio Review](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/checkpoint-brand-portfolio-review.md) (premium content)
- [Course cheatsheet](https://everwise.study/courses/personal-identity-and-personal-branding-in-the-age-of-ai/cheatsheet.md) (premium content)
