# 🚀 Capstone: Original Concept Brief and Test Plan

By Better Wise

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In the last lesson you used AI as a sparring partner: you asked for critique, counterexamples, and alternative frames, then kept the pen. Now you ship. Your capstone is one original concept, described on one page, plus one small experiment that could prove it wrong. The goal is not to look clever. The goal is to make the concept precise enough that reality gets a vote.

## A decision tool, not a pitch deck

Most concept documents try to persuade. This one tries to expose. A brief that names its riskiest assumption tells you what to test next. A pitch that hides assumptions can only be debated.

Your raw material is an observation you actually made, a piece of domain knowledge, or an unusual connection you can trace. Generic ideas such as "an app for productivity" are not ready. Specific moments are.

Example: "On Tuesday, three people in my building's laundry room left clothes in machines past the cycle and taped paper notes to the doors." That observation points to a coordination problem around shared machines, not another reminder app in general.

> **Note:** 
> One page, one concept, one test. If you need a second page, you are probably still deciding what the concept is.

## Seven lines that make the concept legible

This is the spec for the page. Write each line in plain language. Keep the whole brief under 400 words.

## In this lesson

- Design the smallest test that can say no
- A sixty-minute build order
- Done means someone else could run it
- Pressure-test your own page before anyone else does
- Check yourself on the essentials


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## Contents

Part of [🧠 Original Creativity: Generate Ideas Beyond the Obvious](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious.md)

- **🧭 Foundations: Thinking Modes and Observation**
  - [🔀 Divergent and Convergent Thinking: One Loop](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/divergent-and-convergent-thinking.md)
  - [🔍 Observation: Noticing What Others Walk Past](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/observation-for-creative-ideas.md) (sign-in required)
  - [🔒 Creative Constraints: Turning Limits into Levers](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/creative-constraints.md)
  - [✅ Checkpoint: Thinking Modes and Observation](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/checkpoint-thinking-modes-observation.md)
- **🗺️ Generating Options: Mapping, SCAMPER, Analogies**
  - [🕸️ Mind Mapping and Clustering: Brain Dump to Themes](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/mind-mapping-and-clustering.md)
  - [🔧 SCAMPER: Seven Prompts to Stretch an Idea](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/scamper-prompts.md)
  - [🔗 Analogies and Unusual Connections](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/analogies-and-unusual-connections.md)
  - [✅ Checkpoint: Idea Generation Techniques](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/checkpoint-idea-generation-techniques.md)
- **🧪 Challenge, Augment, and Test**
  - [🎩 Reverse Brainstorming and Six Thinking Hats](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/reverse-brainstorming-and-six-hats.md)
  - [🤖 AI as a Sparring Partner, Not an Answer Key](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/ai-as-sparring-partner.md)
  - [🚀 Capstone: Original Concept Brief and Test Plan](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/capstone-concept-brief-and-test-plan.md) (premium content) — this lesson
  - [✅ Checkpoint: From Concept to Test](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/checkpoint-concept-to-test.md) (premium content)
- [Course cheatsheet](https://everwise.study/courses/original-creativity-generate-ideas-beyond-the-obvious/cheatsheet.md) (premium content)